Effective date:
Thank you for visiting ShirtVista (the “Site”). This Privacy Policy explains how we collect, use, and share your information when you visit or make a purchase from our Site. If you have questions, contact [email protected].
This policy is a general template for ecommerce and print‑on‑demand stores and is not legal advice. Please adapt it for your business and local laws.
Who we are
ShirtVista
Email: [email protected]
Information we collect
We collect information to operate our store, fulfill orders, and improve your experience.
1) Information you provide
- Account details (name, email, password)
- Order details (name, shipping/billing address, email, phone)
- Payment info (processed securely by our payment processors; we do not store full card numbers)
- Messages you send us (support requests, reviews)
2) Information collected automatically
- Device & usage data (IP address, browser type, pages viewed, referring/exit pages, timestamps)
- Cookies & similar technologies to keep you logged in, save your cart, and measure performance
3) Information from partners
- Payment processors (e.g., Stripe/PayPal) — payment status and fraud checks
- Print‑on‑demand & shipping partners (Printify® and their production partners; USPS/UPS, etc.) — fulfillment and delivery details
- Marketing & analytics tools (e.g., Google Analytics, Facebook/Meta, email service providers) — aggregate analytics and campaign performance
How we use your information
- To fulfill orders and provide customer support
- To process payments and prevent fraud
- To operate, analyze, and improve our Site and product offerings
- To communicate with you about your order, updates, or marketing (with your consent)
- To comply with legal obligations (tax, accounting, reporting)
Sharing your information
We share information with trusted service providers who help us run the business. These parties are permitted to process your data only to perform services for us:
- Print providers: We share the information needed to make and deliver your order (item, size/color, name, shipping address, and contact email/phone).
- Payment processors: To securely process payments and screen for fraud.
- Shipping carriers: To deliver your package and provide tracking.
- Analytics & marketing platforms: To understand Site usage and show relevant offers (where permitted).
- Website & hosting providers / plugins (e.g., WooCommerce, WordPress) for store functionality.
We may also share information to comply with laws, respond to lawful requests, or protect our rights.
We do not sell personal information. We may share limited data for “cross‑context behavioral advertising” or analytics; you can manage preferences in the Cookie Settings.
Cookies & tracking technologies
Cookies are small files placed on your device. We use them for core site features, analytics, and (optionally) marketing.
Your choices
- Use the cookie banner / preferences to accept or reject non‑essential cookies.
- Adjust browser settings to block or delete cookies.
- Opt‑out of email marketing using the unsubscribe link in any email.
Typical cookies we use
| Type | Purpose | Examples |
|---|---|---|
| Essential | Required for the Site to function (cart, checkout, login, security) | WooCommerce session, consent cookie |
| Analytics | Understand how visitors use the Site | Google Analytics pageview/session cookies |
| Marketing | Measure ad performance / show relevant ads | Meta/Facebook pixel, Google Ads |
Advertising and analytics
We may use analytics and ad partners (e.g., Google Analytics, Meta) that set cookies or read device identifiers. These tools provide us with aggregated insights and may help us show relevant ads. Where required, we use consent mechanisms and respect your choices. See Your rights & choices below.
Data retention
- Orders: We keep order records for up to 7 years to meet tax and accounting requirements.
- Support messages & account data: retained while your account is active or as needed to provide support.
- Marketing preferences: retained until you unsubscribe or request deletion.
Security
We use administrative, technical, and physical safeguards appropriate for the sensitivity of the data we process. No method of transmission or storage is 100% secure.
Children
Our Site is not intended for children under 13. We do not knowingly collect data from children. If you believe a child provided personal information, contact us and we will delete it.
Your rights & choices
Your rights depend on your location. Regardless of where you live, you may access, update, or delete certain information by contacting us.
GDPR/UK GDPR (EEA/UK residents)
- Controller: ShirtVista.
- Legal bases: performance of a contract; legitimate interests (e.g., fraud prevention, analytics); consent (marketing/optional cookies); legal obligations.
- Rights: access, rectification, deletion, restriction, portability, and to object/withdraw consent.
- International transfers: Your data may be transferred to the U.S. and other countries. We rely on Standard Contractual Clauses or equivalent safeguards via our processors.
To exercise your rights, email [email protected].
California (CCPA/CPRA)
- Your rights: to know/access, delete, correct, and opt‑out of sale or sharing for cross‑context advertising; to limit use of sensitive information; and non‑discrimination.
- We do not sell personal information. We may share limited data for advertising/analytics; use the Cookie Settings to opt‑out of “sharing,” or email us.
- Categories collected: identifiers (name, email, IP), commercial info (purchases), internet activity (usage data), geolocation (approximate), and inferences (none intentionally created). Sensitive personal information is not collected.
Do Not Track
We do not alter our data practices when we see a Do Not Track signal, but we honor applicable opt‑out mechanisms (cookie preferences, ad choices).
Third‑party links
Our Site may link to third‑party websites we don’t control. Their privacy practices are governed by their own policies.
Changes to this policy
We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. The updated version will be posted here with a new Effective date.
Contact us
For questions or to exercise your privacy rights, contact [email protected]